
PropTech Trends in 2021
The COVID-19 epidemic has significantly accelerated many global trends, forming new habits and behavior patterns including PropTech industry. Here are 5 main trends, which according…
New infrastructure is more emphasizing 5G, IoT (Internet of Things), artificial intelligence, and other information technology and possessing dual attributes of science and technology and infrastructure, which is quite different from traditional infrastructure.
As a big move is mentioned in the construction of Digital China in the government work report, the new infrastructure construction is also the basic support for the digital and intelligent transformation and upgrading of Chinese enterprises. 13 provinces and cities have released the list of investment plans for key projects in 2020, including 10326 projects, with a total investment of about 34 trillion RMB.
“New infrastructure is the best combination of stimulating effective demand in the short term and increasing effective supply in the long term. At the same time, the most beneficial project of new infrastructure is the construction of a smart city (including sustainable infrastructure, data-driven governance, and digital management). This will also be the macro embodiment of asset digitization”, says Ren Zeping, the President of Evergrande Research Institute.
“In 2019, the market scale of China’s smart city will exceed 10 trillion RMB and will maintain a compound annual growth of 33.38% in the next five years. In 2020, China’s smart city-related market spending will exceed 26 billion US dollars, ranking second in the world, and it is second only to the United States”, shown as public data.
When the age of remnant and assets digital integrates, the next Internet tread of trillion level will be opened, that is, urban renewal. “In 2018, the new supply of office buildings in Beijing is at record lows for accounted for only 10% of the city’s total. In the trend of real estate transformation from development to stock, manufacturing industry to the service industry, and offline to online, urban renewal will continue to develop steadily. The market scale will reach trillion RMB, and it will become the next superstar of Internet trend of the real estate market in the next decade”, says CBRE report.
The increase of remnant property promotes the development of the field of urban renewal. At present, the field has included new content, new retail, new residence, new business, new office, and other business forms, which has become a new growth power of urban economic development.
Space management is a dimension from the perspective of the asset operator, which mainly acts on the intermediate link. It refers to the use of new technologies to help the operator better manage the space, replace the original rough human and manual management methods, and improve the use efficiency of the space after the initial construction of the space.
From the perspective of use function, the major categories of space management mainly serve the internal dimensions of space operators, and the functional effects are concentrated in the internal operators. For example, in the case of less relationship with other aspects, improve their own operation efficiency, or directly or indirectly change the operation mode of space, so as to reduce costs.
The main line of space management is digital technology. It is the direct application of management technology development in space to reduce human errors in management and leave traces of management.
All kinds of management platforms are the largest project gathering area in space management. We are dazzled by the management platforms with different functions. But generally speaking, the application of the management platform is to improve management efficiency in the future and make the space more intelligent. So we can do more interaction with users in the future.
At present, the representative tracks in this sector include intelligent buildings, equipment management, integrated services, etc. In terms of form, the coverage is wide, and many suppliers cover all aspects of building space services. In terms of classification, it can even span several fields and tracks. But in terms of function, it is still mainly for the management of operators.
The application of a management platform not only saves the cost of human capital but also has many thinking dimensions. In the future, the operation of the space will become more efficient, and the use of various platforms must also get through to all details.
We mainly divide space management platform projects into two categories: integrated management and auxiliary management.
Representative enterprises of space management platform:
Representative enterprises of Space assisted management:
Representative enterprises of cooperative assistance:
Energy services are a part of smart buildings, but their importance seems to be much higher than other parts at present. In a building or park, energy consumption accounts for the largest cost of asset operators. Therefore, the operators also pay great attention to the use and consumption of energy.
In general, intelligent building platforms have the function of monitoring energy use. Would it be better to reduce energy consumption more intuitively after monitoring? Therefore, innovation projects need to have more initiative, which can help operators to control the use of energy more directly, and realize the function of space more efficiently without sacrificing the quality of space.
On the other hand, energy measurement also has a more detailed use scenario. In the process of dividing and merging all kinds of spaces, better tracking of energy use has become a major demand of operators.
We mainly divide energy service projects into energy management and energy measurement.
Representative enterprises of energy management:
Energy-saving scheme of energy measurement:
Security and fire protection are just the needs of asset operators. These two fields seem to be more common artificial mode, and there is quite a long time use scenarios.
After the introduction of all kinds of new technologies, the disadvantages of low efficiency and high cost of manual mode have gradually emerged. Through the application of mature technologies such as video monitoring and sensor monitoring, combined with the practical application experience, some project parties have found a better scenario solution.
In this section, the access control system should be more important. At present, intelligent access control has become a standard in all kinds of new space, and the competition in the industry is gradually fierce.
We mainly divide energy service projects into access control, security, and fire protection.
Representative enterprises of entrance guard and security:
Representative enterprises of fire control:
With the continuous development of the underlying technology of AIOT, various more sophisticated application technologies for the real estate field are also emerging. Here we briefly list some technologies that are relatively related to commercial real estate operation.
For example, the Internet of things technology, which naturally has many points of agreement with real estate, is also an indispensable underlying technology in smart buildings, smart homes, and other subdivisions. Edge computing is also a hot word in recent years. At present, its combination with commercial real estate is still less, but it is developing rapidly. Indoor positioning has a wide range of application scenarios in space management, but the current technical standards are still not unified. All kinds of technologies are looking for opportunities to better connect with other fields.
Represents the enterprises of IoT:
Represents the enterprises of edge computing:
Represents the enterprises of indoor positioning:
The most important core of space operation is interaction. Different from the function of Internalization of space management, the operation of space emphasizes the interaction with space users. In other words, we should pay more attention to the function of the external.
From the perspective of stage, space operation acts on the back- end relatively, mainly focusing on the links with the outside. It includes not only making users experience the value of space but also amplifying the value of space in various ways. The projects here try to improve the operation ability of space through various means, and guide the market to accept, so as to finally realize the value of space.
Space ultimately belongs to the user. Only the space that users can identify with is the real space with social attributes and values.
Operation software is the most common form. In terms of function, the operation software and management platform overlap to a certain extent, and the boundary between them is also vague. From our perspective, the operating software is more integrated into the user’s data and feedback and pays attention to the economic value generated in the space.
Among these operating software, SaaS software is the largest in number to manage the business of commercial real estate investment services. This part of the business is just needed for the vast majority of asset operators, and the demand is relatively clear. Because of this, there are many kinds of SaaS software in the market, and the competition is relatively homogeneous. This requires the project to have more practical landing scenarios and specific problem-solving capabilities.
On the other hand, auxiliary operation software such as data service is also concerned by the market. With the value of data being paid more and more attention, a variety of data application methods have emerged. Projects that enable operators to learn market data more freely will also be favored by more people.
Representative enterprises of SaaS:
Representative enterprises of data services:
Operation service can be regarded as the first track in PropTech that has attracted the attention of the industry. From the beginning of WeWork, the concept of joint office has swept the whole world and changed people’s cognition of office space to a large extent. And in China, such as long-term apartments and other forms of business, are also undergoing tremendous changes. In this process, operators have introduced some concepts of science and technology to integrate space operation services through more cutting-edge means. On our industry blueprint, we only take office space as the main line for the time being, while other forms such as long-term apartments and hotels are not included for the time being.
Correspondingly, we pay more attention to some special space operators. In particular, some of the original idle space to activate the new service providers. For example, meeting space, flash space, parking space, etc. are all the new subdivision needs brought by the new business model. Originally, they are only part of the overall space operation. And in this era, they can all stand out and rebuild their own operation system.
Representative enterprises of other space operation:
The value of space needs to be tested in the market, which is the stage of realization of space value. From the perspective of space trading mode, whether it’s for rent or for sale, it’s a process for space holders to actively offer and actively solicit users. In this process, more accurate information dissemination channels are needed to help them reach the expected users more accurately.
In similar brokerage services, the application of big data has become very common. The following is the intervention of artificial intelligence. Through new scientific and technological means, the value realization process of space can break the original artificial barriers to complete transaction services from a more dimensional perspective.
Representative enterprises of space transaction:
Source: GoCity PropTech Labs
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